Hi, I am Marcel Cholby
I believe that strong brands are not made only of good products, but of the stories they tell and how they connect visually with people. With over 20 years of experience, I work at the intersection of Creative Direction, Brand Strategy (Branding), and Visual Communication, helping companies translate their values into tangible results, growth, and real connections with their audience.
Throughout my career — with notable tenures at major companies like Athié Wohnrath, IT'S Informov, and Dea Design — I have built my expertise by leading multidisciplinary teams (over 30 young talents, including designers and architects). My passion is transforming complex concepts into scalable visual expressions, whether in advertising campaigns, corporate visual identity, or the materialization of brands in architectural projects.
I am recognized for my strong communication skills, frequently working on the frontline with clients to conceptualize, defend, and present ideas. In addition, I am a speaker and a deep advocate for diversity and inclusion in the corporate environment.
If you are looking for a creative leader focused on profitability, refined aesthetics, and performance, let's talk!
✉️ marcel@mcholby.com | 📱 +55 11 94117-0202